Ettore Bilotta

An independent designer

Today, Ettore Bilotta lives and works in Milan, a city chosen to match the design and development of his new prêt à porter luxury concept. However, his origins were as a couturier in Rome, where Bilotta started his career in 1984 following studies in fashion design at IED.

Soon he reached Milan, where he began working with Raffaella Curiel, and started to learn the secrets of haute couture.

Returning in Rome, he started a new collaboration with the Lancetti fashion label. Through this connection, he came into contact with the Middle East market, which immediately expressed an appreciation for his creations.

In 2003, Bilotta’s experience in the Arab world led him to design the first uniforms of Etihad Airways, which was then emerging as the national airline of the United Arab Emirates.

Combining the passion for teaching that he acquired at IED in Rome and the Istituto Superiore di Design in Naples, with his extraordinary creative ability, Ettore Bilotta started his career as an independent designer in January 2005, when his debut collection appeared at Alta Roma, inspired by ancient nymphs.

The Jugendstil movement, Edith Piaf, Marlene Dietrich and Marie Antoniette were the icons and styles that inspired his first high fashion collections, which were successfully presented during the Roman season.

At the same time, he started the “SheWhite” brand dedicated to brides-to- be. There, he could give free rein to his talent as a couturier, and was subsequently chosen to restyle the historical uniforms of the Guardia
di Finanza.

His expertise in the creation of official uniforms was further confirmed by Etihad Airways which, in 2014, called for Belotti to update the uniforms he designed ten years ago. Then, in 2016, he won the competition for the creation of the new uniforms for both the flight and ground personnel of the Italian national airline, Alitalia.

Now back in Milan, the project of the Roman designer focused on a re-reading of high-end prêt à porter styles, debuting his first prêt à porter collection during Milan fashion week, on February 2017.

In 2018 is the new designer for Turkish Airlines, creating the new image of the uniforms ground staff and flight.

Special projects

The collaborations of Ettore Bilotta

2016: new uniforms for Alitalia

Ettore Bilotta won the international tender by Alitalia and created new uniforms for the Italian flag carrier.

2015: new uniforms for Etihad Airways

Ettore Bilotta was confirmed to carry out the first redesign of the uniforms of the youngest and more competitive airline from the United Arab Emirates.

Restyling the historical uniforms of the Italian Guardia di Finanza

Ettore Bilotta carried out a new redesign of the uniforms Italian Guardia di Finanza, with the utmost respect for the traditions of military tailoring.